A partnership that makes scents

Parfumado, a rapidly growing online perfume seller, was starving for better insights on their business performance. But with no dedicated Data Analytics team and no Data Warehouse, data had to be manually stitched together from backend systems, marketing toolstack, payment providers etc.. A situation that simply became unbearable for the people involved. 

Enter POINT05 🚀 

The task was simple. Build a low maintenance, reliable and future proof data stack that provides daily updated insights for Marketing, Finance and Operations and deliver it quickly.

“Working with POINT05 has been great. Their hands-on approach, technical knowledge and business sense quickly got us on the right track. Their solution is cost effective and does not require a full blown data team to manage.”

Our approach in a nutshell

☸️ Pick managed solutions over self-build, don’t reinvent the wheel.

🎙️ Listen to your business owners to separate the real needs from the nice-to-haves.

✅ First, do things right for one department before starting another.

🚦 Don’t back down on testing because reliability is key.

🧑‍💻 Enable self-service analytics as much as possible.

Results

Within a few weeks the basics were in place and the Data Warehouse and first KPI reports were up and running. After that we could safely scale down our involvement to a much lower level and gradually add more data domains to the stack. Within months, all departments were served and had their own dashboards with steering information. Answering questions about product sales, revenue, advertising performance or retention analysis became a breeze.

“I feel our data systems are now at the level they should be and it is inspiring to see colleagues use data from all kinds of angles for decision making. It has become one of the drivers behind the strong growth we are observing” 

💡Interested in how we could help your company on Data Analytics & Machine Learning? Get in touch with us now!